VITAJUTE

For Vitajute, a brand of handmade home goods crafted from natural jute, we created a warm and authentic identity that reflects simplicity, coziness, and sustainability. The logo is inspired by the image of a bird resting on interwoven threads — a symbol of home, connection, and comfort. This graphic element, paired with earthy colors and tactile textures, highlights the natural origin of the product and its role in creating a cozy domestic atmosphere. The branding extends across packaging, labels, and lifestyle photography, ensuring that each touchpoint feels handmade, authentic, and rooted in nature.