WAVE

We developed a visual identity for WAVE, a German institute focused on scientific applications, processes, and innovations. The branding concept is built around the idea of transformation and technology, combining clarity with a futuristic edge. The logo takes the form of a dynamic, metallic “W”, inspired by sinusoidal waves, rotation, and precision engineering. This shape symbolizes both scientific accuracy and continuous development. The color palette features metallic gradients of blue and green, reflecting innovation, research, and trust. The visual system was applied across print, digital, and environmental media — from business cards and presentation materials to billboards and signage. The result is a strong, modern identity that communicates both professionalism and forward-thinking research.